Site Demographic Report
for Tropical Wares


Site Demographic Report: captured May 1, 2000.


Entire Site: 603 responses.

Which of the following groups includes your age? 415 Responses

75 +   1%
65 - 74   6%
55 - 64   15%
45 - 54   29%
35 - 44   20%
25 - 34   12%
18 - 24   11%
Under 18   4%
Prefer not to answer   1%

Are you... 411 Responses

Male   48%
Female   48%
Prefer not to answer   4%

What level of education have you completed? 414 Responses

Some HS   8%
HS Grad   22%
Some College   32%
College Grad   18%
Post-Grad Work   7%
Post-Grad Degree   10%
Prefer not to answer   4%

What is your total household income? 401 Responses

$100k +   4%
$75k - $99.9k   6%
$50k - $74.9k   15%
$35k - $49.9k   17%
$20k - $34.9k   21%
Under $20k   14%
Prefer not to answer   22%

What is your occupation? 387 Responses

Senior Management   2%
Other Management   6%
Professional   24%
Technical   13%
Sales   3%
Administrative   9%
Other Employed   15%
Homemaker/Full-time Parent   4%
Student   8%
Retired   10%
Not Employed   3%
Prefer not to answer   3%

Are you a US resident? 389 Responses

Yes   70%
No   30%

Have you bookmarked this site? 394 Responses

Yes   47%
No   53%

In a typical week, about how much time do you spend using the Internet? 392 Responses

20 + hrs.   12%
11 - 20 hrs.   15%
6 - 10 hrs.   30%
3 - 5 hrs.   23%
1 - 2 hrs.   13%
Less than 1 hr.   6%

On average, how much time do you spend on this site in a typical visit? 387 Responses

60 + mins.   8%
31 - 60 mins.   9%
21 - 30 mins.   14%
11 - 20 mins.   24%
5 - 10 mins.   29%
Less than 5 mins.   17%

How frequently do you visit this site? 395 Responses

Daily   9%
Several times/week   12%
Once/Week   18%
Several times/month   12%
Once a month   11%
Less than once a month   10%
First visit   28%


Note:  Due to rounding, column totals may not add to exactly 100%.

 


 


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